Supermarket competition scam advisory 22 November 2018

Note: This advisory has now been updated to include Pak ‘n’ Save and New World as new scam reports are being received.

Over the last week Netsafe has had a spike in reports about scammers using the Countdown, Pak ‘n’ Save and New World brand in text and email scams.

The scams generally say that you’ve won a prize (e.g. supermarket voucher or a mobile phone) or that you could win a prize by completing an online survey. You will then be directed to a webpage where you’re asked for your details and potentially for your credit card details to pay for the shipping of the prize.

These scammers are trying to get personal and credit card details. We recommend that you delete any correspondence like this straight away, and in future use Countdown’s information below to determine if any contact is legitimate. If you’re still unsure if contact is genuine, please contact Countdown, Pak ‘n’ Save or New World to confirm that it is.

Examples of the scam:





If you’ve given personal or credit card details

If you gave your credit card or debit card details in this scam, you should contact your bank immediately. Let them know what has happened, ask to cancel the card and have a new one reissued.

If you’ve sent any personal details, we recommend that you contact ID Care who offer free help and support for those who have shared details with a scammer.  You can reach them on their website or by calling 0800 201 415.

Report a scam

If you have lost money to this scam: Netsafe can’t open investigations or track scammers, but we can offer support and advice for people who have lost money in a scam, or think they are about to. This includes letting you know the steps you can take depending on the scam you’re in and giving you advice about how to stay safe in future.

Our help service is open from 8am – 8pm Monday to Friday and 9am – 5pm on weekends.


Report a scam

Tips to avoid scams

We have information about spotting and avoiding scams on our website.

Information from Countdown

This information about Countdown, comes from the official Countdown website.

Emails from Countdown

If an email you received doesn’t look like an email you’d usually receive from Countdown, doesn’t come from a Countdown email address, has a .zip file attachment or there is any mention of an international address, then this is likely a scam. Customers should be cautious about any email that offers free shopping at Countdown.

Businesses like Countdown and other major retailers or airlines are frequently targeted because we have large customer bases and do often run competitions so communications from us can seem quite plausible.

Countdown Facebook page

All our Facebook competitions are featured on our Facebook page and all our Onecard Competitions are featured on our website so you can always check if an offer or promotion is legitimate. If you have any doubts, please contact us immediately on 0800 40 40 40.

Countdown text messages

From time to time, we do send out promotional text message communications to those customers who are opted in to receive them. These messages will come from the number 800. To see if you are opted in to get text messages from us, make sure you’re logged in to your Onecard account, and then check your Text Settings under “Your Profile”. Here, you can also opt out of text message communications from us.

For our online shopping customers, you will receive text message updates about your order from the number 4141 for Delivery and 5872 for Pick Up.

Countdown surveys 

Countdown does run legitimate customer surveys. These are either run on our behalf by Inmoment and promoted via a link printed on the till receipt shoppers get in store, or customers would have had to agree to join our survey panel at some point previously and the prizes for these surveys are Countdown gift vouchers.

From mid-November 2017, we have launched our Countdown Listens survey via email. This email is sent to customers who have signed up to receive Research emails from Countdown. To see if you are signed up for Research emails, make sure you’re logged in and then check your Preference Hub page by clicking on “My Details”.

More information

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