Jacinda uses one email account. All her friends’ email addresses are in her contact list. She loves entering competitions and regularly signs up for online competitions as well as ones she sees at the supermarket, the library and, well, anywhere! Most of these competitions require her email address. She also uses this email address for buying from online shops. This is also her bank email address.
One day her friends started complaining that they were receiving emails from her telling them to check out a house for sale. Others complained about a link being sent from her with ‘check this out!’ in the subject line and the link took them to an inappropriate website. Yet more friends said an advertising link had been sent to them urging them to buy a ‘timesaving gadget that would change their lives for only $20’.
Note: Gmail offers the choice of multiple accounts with different names, which makes it a way to compartmentalise emails. https://support.google.com/mail/answer/22370?hl=en