About Netsafe

Netsafe is New Zealand’s independent, non-profit online safety organisation. We provide online safety help, support, expertise and education to people in New Zealand. We’ve been around for two decades, and there’s a bit of history behind how we got to where we are today.

Netsafe was founded in 1998 to help New Zealand internet users stay safe online and has been involved with schools throughout New Zealand ever since.

It was well before smartphones were smart or media had learned to be social. Still, it was apparent new technologies were connecting New Zealand internet users to new opportunities and challenges.

After noticing the growing influence of technology in their respective areas, New Zealand Police, the Ministry of Education and several not-for-profits teamed up with telecommunication organisations and IT industry partners to create an independent body focused on online safety.
Together they created the Internet Safety Group (rebranded Netsafe in 2008).

Netsafe had the remit to build an internet safety organisation that didn’t scare people away from technology. Instead, it encouraged people to adopt by promoting tools and techniques they could use to minimise their online risks.

In 2000, Netsafe produced its first Kit for Schools or The Internet Safety Kit, as it was known. A lot has changed since the first Kit, both in terms of environment and advice Netsafe provides to New Zealand’s education sector.

Thanks to our positive technology stand, pragmatic approach and innovative campaigns, Netsafe has been at the forefront of the online safety industry. More importantly, it has provided advice and support to several thousand New Zealand internet users and schools and helped resolve many online safety complaints.

Netsafe collaborates with government, law enforcement, industry and community organisations locally and worldwide to achieve the best outcomes for internet users.

Today Netsafe is an internationally renowned independent not-for-profit with an unrelenting focus on online safety practice. Our knowledge across all areas of digital challenge is unique.

In 2016 Netsafe was appointed to receive, assess, and investigate online bullying, harassment and abuse reports under the Harmful Digital Communications Act.

Netsafe’s purpose to enable all internet users in New Zealand to access digital opportunities and prevent online harm confidently is more critical than ever before.