About Netsafe

Netsafe is New Zealand’s independent, non-profit online safety organisation. We provide online safety help, support, expertise and education to people in New Zealand. We’ve been around for almost 20 years, and there’s a bit of history behind how we got to where we are today.

Netsafe was founded in 1998 to help New Zealand internet users stay safe online and has been involved with schools throughout New Zealand since that date.

It was well before smartphones were smart or media had learned to be social, but it was clear new technologies were connecting New Zealand internet users to new opportunities and challenges.

After noticing the growing influence of technology in their respective areas, the New Zealand Police, Ministry of Education and several not for profits teamed up with telecommunication organisations and IT industry partners to create an independent body focused on online safety.

Together they created the Internet Safety Group (rebranded Netsafe in 2008).

Netsafe was given the remit to build an internet safety organisation that didn’t scare people away from technology. Instead we encouraged people to adopt it by promoting the tools and techniques they could use to minimise their online risks.

In 2000. Netsafe produced its very first Kit for Schools, or The Internet Safety Kit as it was described then. A lot has changed since that first Kit, both in terms of the environment, and the advice that Netsafe provides to the education sector specifically.

Thanks to our positive technology stand, pragmatic approach and innovative campaigns, Netsafe has been at the forefront of the online safety industry. More importantly we’ve provided advice and support to thousands of New Zealand internet users and schools and helped resolve many online safety complaints.

We collaborate with government, law enforcement, industry and community organisations in New Zealand and around the world to achieve the best outcomes for internet users.

Today Netsafe is an internationally renowned independent not for profit organisation with an unrelenting focus on online safety practice. Our knowledge across all areas of digital challenge is unique.

In 2016 Netsafe was appointed as the agency to receive, assess and investigate complaints about online bullying, harassment and abuse under the Harmful Digital Communications Act 2015.

Netsafe has had plenty of challenges along the way – and that will not stop anytime soon, and with online and offline activities more connected things are always changing.

That means Netsafe’s purpose to enable all New Zealand internet users to confidently access digital opportunities and prevent online harm is more important than ever before. And we gear everything we do to achieving this purpose and making a difference.