Facebook helps you keep up with family and friends and share what’s going on. It’s also home to popular local ‘buy and sell’ groups, and Facebook pages for businesses. Although a lot of these pages and sellers are genuine, there are some people who use trading scams to target people on Facebook.

We’ve received reports of people paying for goods such a mobile phones or clothing, but not receiving them. When the buyer contacts the person who they made the payment to they’ve found that either the Facebook account of the ‘seller’ has disappeared, they’ve been blocked from the account or their messages are ignored.


  • What is a Facebook trading scam? A Facebook trading scam is when a person poses as a seller on a ‘buy and sell’ Facebook page or group, or sets up a fake business page. They then pretend to have goods or services for sale, but once they receive payment they don’t follow through with the deal.


  • How will I know if it’s a scammer or a genuine seller?
    • Facebook business pages: Often a fake Facebook page will look legitimate. If they have a Facebook page you should look at the reviews on the page to see if previous customers have had problems with them. You can also look out for blue or grey ‘ticks’ on the page which are given to pages or profiles verified by Facebook – find out more about them here.
    • Facebook profiles on ‘buy and sell’ pages/groups: If they’re on a ‘buy and sell’ page or group they will use their own Facebook profile, or create a fake Facebook profile and take the time to make it appear genuine by adding ‘friends’ and adding photos to their page. If the trader has a Facebook profile that appears new or incomplete this could be a sign that the account has been set up for scamming.


  • Should I avoid trading through Facebook buy and sell groups/pages? There are risks when trading on all online platforms. Facebook buy and sell pages and groups are not moderated by Facebook. This means they have been set up by users of Facebook which means there is a greater risk in using them. Online platforms, such as Trade Me, have been set up specifically for trading and have measures to protect buyers and sellers. This includes features such as the ability to leave ‘feedback’ about a buyer or seller, and to make a complaint if the trade doesn’t go ahead as planned.


  • I still want to use Facebook buy and sell pages – how can I minimise the risk? The safest option is to only pay the seller after you have inspected the goods in person. However, if this isn’t possible it’s important to remember that if the deal looks too good to be true, it probably is. You should always request tracked shipping when you purchase online and if you have any doubts about the goods or the seller don’t go ahead with the deal. You should also use a platform such as PayPal when making transactions online.


  • I’ve lost money to one of these scams – what can I do? It’s very difficult to get money back that has been lost in one of these scams. There are some actions that you can take, but unfortunately it is unlikely that the money will be recovered. Please see below for more information on what you can do.

How to take action against Facebook trading scams

  • If the Facebook profile or page is still active you should report it to Facebook. You can also report Facebook ads that are not genuine – there are instructions on how to do this here.
  • The usual way to deal with this kind of dispute in NZ is to go to the Disputes Tribunal. Please note that you will need to have an address for the seller and there is a fee to apply. You can read more about the process here
  • You are able to make a complaint to your local Police station. The Police may not be able to pursue the person as this is generally viewed as a civil complaint.
  • If the Facebook page is still active, leave a review so others know about your experience before choosing to make a purchase.

More advice and information

  • Contact Netsafe if you’d like further help on 0508 NETSAFE or report to us