Spotting misinformation is not easy and these days it’s spreading more than ever – a third of people have accidentally shared it online and 50% are concerned about mistakenly spreading it. Use these tricks to work out what’s real and what’s not.

Why is fake news and misinformation created?

Fake news and misinformation is information that is either totally or in part factually inaccurate. It can appear anywhere and be created by anyone. Fake news is generally created to encourage people to click on a link, buy something or to support a point of view – sometimes it can even be a mistake.

How to spot fake news and misinformation

  1. Understand the context: Information is presented to you everywhere. Check where the original story appeared and who is promoting it. Find out if the source is credible before sharing it.
  2. Check the facts: Fake news often contains incorrect details, unreliable sources or altered timelines. You can often research and cross reference key facts with a simple web search.
  3. Understand the subtlety: Sometimes real information can be distorted to become fake news. Be especially wary of image or video descriptions that might be misrepresenting what is happening in them.
  4. Compare other sources: Every news source has its limitations. When news is important, it’s hard to contain. If you can only find it in one place, you should be cautious. Check the differences between similar reports to understand the facts before sharing it.
  5. Know your biases: We quickly and subconsciously accept news that aligns with our beliefs and negatively react to information that is different. It’s important to take time and reflect on how news is making you feel before reacting or sharing.
  6. Stop the spread: You can minimise the spread of misinformation by reporting fake accounts, or pages and domains repeatedly sharing misinformation using the Help Centre on the social media platform you are using.
  7. Use trusted sources: Netsafe is advising people wanting the most accurate health information about COVID-19 to rely on the Ministry of Health, covid19.govt.nz  or Hāpai  Te Hauora websites.

Types of fake news

  1. Clickbait: These articles use words and phrases that sensationalise a story to reel in the clicks and generate attention.
  2. Satire: Some sites and social media accounts are specifically designed for entertainment and parody purposes.
  3. Incorrect facts: Incorrect details are often a giveaway. Misinformation such as altered timelines, incorrect place names or unreliable sources can easily mislead and trick readers.
  4. Commercial agenda: Examine the article to see if it’s clearly ‘sponsored’. If you find anything that resembles an advertisement, it’s probably trying to get you to open your wallet.
  5. Manufactured photos: As the old saying goes, a picture’s worth a thousand words. That’s why you’ll often find digitally altered images on fake news articles that are intentionally designed to deceive readers.
  6. Unconscious bias: We’re hardwired to believe news that affirms our beliefs and discredits information that doesn’t. It means you may see fake news because of the things you like.

Download the How to spot fake news guide now

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